ATLANTA HISTORY CENTER OUTREACH
History Museum Community Outreach Initiatives
ROLE
Lead designer
TYPES OF DESIGN
Brand Activation
Art Direction
Print
Digital
Environmental
Product Design
PHOTOGRAPHY CREDIT
Atlanta History Center
BACKGROUND
Atlanta History Center provides a range of annual programs that delve into and celebrate our collective history. To better engage with the 18-35 demographic, the museum has developed programs tailored to appeal to this particular segment within the community.
2018 & 2019
Pride Parade Party
OVERVIEW
Every year, Atlanta History Center hosted a variety of community-based brand activations to demonstrate their support for the people of Atlanta, one of which was the Pride Parade Party. Now in its second year, the Pride Parade Party exemplified the museum's commitment to the community by offering games, food, merchandise, and photo opportunities for both participants and spectators of the Parade.
This brand activation served to elevate the AHC brand to audiences who were typically our everyday visitors, now united by a common theme: showcasing their pride.
For this project, I had the opportunity to enhance various evergreen AHC brand components, including the look and feel and historical objects, to create an immersive experience that was fresh, bold, fun, and engaging. Designed elements included exterior decor, wayfinding signage, giveaways, and a candy table.
2019
Midtown Lunchbox Series
OVERVIEW
The Midtown Lunchbox Series was a weekly summer event that invited guests and passersby to enjoy music and entertainment during their lunch break. Held once a week, the gates of Atlanta History Center's Midtown Campus were opened to the public free of charge.
For this brand activation, the marketing and design team adhered to AHC's standard branding and created four series of posters to be given away, along with tote bags.
This initiative provided an opportunity to engage with the Midtown community while also promoting the museum's core offerings.
2019
Atlanta United Watch Party
OVERVIEW
The Atlanta United Watch Party was an event hosted by Atlanta History Center on their Midtown campus to celebrate the kickoff match of the season. For this brand activation, we faced the challenge of merging the Atlanta History Center brand identity with that of Atlanta United. By incorporating their color scheme and utilizing extensions of the type family used for our core brand, we aimed to visually communicate a look and feel that was fresh, fun, and sporty.
Given the event's 5pm start time, we strategically employed the color white to ensure that all wayfinding signage, merchandise, and giveaways remained visible to guests as the sun set. Designed items included posters, stadium cups, signage, and social media graphics.
2019
Peachtree Road Race
OVERVIEW
The Peachtree Road Race Party is an event hosted by Atlanta History Center on their Midtown campus. Each event necessitates a brand activation—a collection of items that adhere to a specific theme. For the Peachtree Road Race, we opted for a variation of signature American colors. Instead of the traditional red, white, and blue, we incorporated colors from our brand suite: the AHC signature blue, red, and salmon. This decision allowed us to stand out amidst the patriotic color palette and leave a lasting impression during the road race event.
Our brand activations were meticulously planned with the objective of attracting as many visitors as possible while effectively promoting the History Center brand. To achieve this, we incorporated a range of interactives, games, music, engaging giveaways, and photo opportunities. The following showcased the breadth of the brand activation, featuring an interactive prompt for guests to leave comments, stickers, temporary tattoos, wayfinding signage, and posters.
